Hello and welcome to Wonderful Beds . I’m Alex , the Marketing Director and I’m here to talk about the affordability of a super king size bed. When buying a “super king bed”, most people will only consider the headline cost of the bed. This is a mistake. Please allow me to explain. We advise that you need to consider and understand the Value Factors and then calculate the Value Indicator. We have defined the Value Factors as;
1.Total Amount and in particular the investment difference between the bed sizes you’re considering;
2.Cost Per Night over the life of the bed
3.Space Per Person and
From these value factors, we calculate The Value Indicator.
These beds were “made” with our luxury bamboo bed sheets, from the online store: “Bamboo For life”
The Value Indicator is a measure we devised and it allows you to instantly compare the “value” of different beds using just one number. Let me explain by providing an example by compare this super king bed and this king bed. Value Factor Number 1 is Total Amount: Say this Super King is $4,799 and this King is $4,499 . The difference is $300 which is not a lot money for a bigger bed right. But wait, it gets more interesting when we consider the other value factors and calculate the Value Indicator. Value Factor Number 2 is Cost Per Night Per Person We are assuming a bed has a 10-year life, as all the beds we sell have 10-year warranties. Cost per night is based on 2 people sharing and provides the simplest measure of lifetime ownership. Super King $0.66 Per Person King $0.62 Per Person The difference per night is $0.04.
Value Factor Number 3 is Space Per Person and is all about COMFORT, In research conducted in the US, Space Per Person, has been proven to positively correlate to providing better sleep. Details are on our website. Super King – m2 per person. King – m2 per person A 20% increase in space per person. Value Factor Number 4 is the No. of Springs Per Person and is also all about COMFORT No. of Springs per person is a value factor as it is widely accepted that the higher the spring count, the more comfortable the bed. Super King – 5,846. King – 4,816 That’s an additional 1,030 springs per person or a 21% increase in the number of springs. Now, we have defined the value factors, let calculate The Value Indicator . The Value Indicator is calculated using the; • Cost Per Night; • Bed size; and • Number of Springs; to provide one number, which you use to compare beds against each other.
The higher, the Value Indicator, the better the value! In this example the Super King bed has a value indicator of 8,003 and the King 5,860. That is 2,143 more value points to the king size bed. The Super King Value Indicator is 37% bigger than the King bed in this example. Now you have the appropriate tools to measure size and affordability, the real question you must ask yourself is… “Are you willing pay 0.04CHF per person per night for more space and greater comfort?”I know I am. It is our professional recommendation and my personal opinion that you always buy the biggest bed with the highest spring count that you can afford on a lifetime basis.